Trade fair photography · Munich · Multi-day team production
DGNB at BAU 2025: Five trade fair days, parallel assignments and daily image delivery
For the German Sustainable Building Council, we covered the entire BAU 2025 in Munich. The stand programme, tours of member companies and certificate presentations sometimes took place in parallel. Two photographers were therefore deployed on three trade fair days; DGNB received the complete daily coverage on the same evening.
The DGNB special exhibition “This Is Sustainable Building” at BAU 2025 in Munich.
5 trade fair daysContinuous coverage from 13 to 17 January 2025
3 days · 2 photographersStand programme and off-site assignments documented in parallel
Complete delivery every dayHighlight images and full coverage on the same evening
Collaboration since 2017Regular coverage of major DGNB events
This is sustainable building
A special exhibition as a meeting place, knowledge platform and stage.
DGNB was represented at BAU 2025 with its own special exhibition. The photographic coverage shows the stand not only as a physical trade fair presence, but as a lively place for knowledge transfer, professional conversations and encounters.
Collaboration since 2017
Familiar processes at DGNB’s major events
The collaboration began in 2017 at DGNB’s tenth-anniversary celebration in Berlin. Since then, we have regularly covered major formats, including BAU and Expo Real in Munich and, for many years, the German Sustainability Award in Düsseldorf.
DGNB is Europe’s largest network for sustainable building and the market leader in building certification in Germany. The communication requirements at a trade fair are therefore diverse: conveying expertise, making the network visible, documenting awards and providing current imagery of an extensive exhibition presence every day.
Project facts
ClientGerman Sustainable Building Council – DGNB e.V.
LocationMunich Trade Fair Centre, Hall C2
Period13–17 January 2025
TeamOne or two photographers depending on the day’s programme
DeliveryDaily highlight images and complete daily coverage
The challenge
Three photographic assignments ran simultaneously.
Talks, panels, consultations and interactive activities took place continuously at the DGNB stand. At the same time, daily tours led to member companies with their own exhibition stands. Certificate presentations were also held at other locations on the trade fair grounds.
On particularly busy days, one photographer remained with the stand programme while the second covered tours and off-site assignments. This ensured that no important programme item had to be omitted in favour of another.
Every trade fair day completed
Highlight selection and complete coverage on the same evening
DGNB needed current images for its communications every day. The most important photographs were therefore prioritised for editing. By the end of each trade fair day, the complete photographic selection for that day was also available.
Stand programme
Talks, panels and conversations as one coherent trade fair story.
Overview images show the response to the programme. Closer photographs of speakers, moderators, the audience and spontaneous conversations also provide flexible individual images for communications.
Our solution
Flexible team size instead of fixed staffing
Not every trade fair day required the same staffing level. The team was therefore adapted to the actual programme: one photographer for a more compact schedule and two photographers whenever the stand programme, tours and certificate presentations ran in parallel.
The long-standing collaboration makes independent prioritisation easier. Relevant situations and recurring communication needs are familiar, without requiring a detailed shot list for every assignment.
01Continuous coverage of the stand and presentation programme
02Second photographer for tours and assignments away from the DGNB stand
03Documentation of certificate presentations at partner stands
04Daily priority editing and complete delivery
Guided Tours & Certificates
The trade fair presence extended far beyond the organisation’s own stand.
During tours organised by DGNB, member companies presented sustainable products and solutions at their own stands. Certificate presentations created additional communication moments that were particularly important for the participating companies.
Publications & Communications
Photographed not merely on display, but in actual use.
At DGNB’s request, specific images were created of brochures, publications and interactive offerings in real-world settings. Such images are more versatile for long-term use than isolated product shots and connect content, brand and trade fair context.
Result
A complete visual library for five intensive trade fair days.
The coverage combines the scale of the exhibition presence with personal professional conversations, lively programme situations, networking activities and representative certificate moments.
Daily delivery enabled DGNB to communicate immediately. At the same time, an extensive and consistent body of images was created for later use – from event recaps to communications about publications, the network and certification.
At the end of each trade fair day, highlight images and the complete daily photo report were ready for use.
Further reading
Related service and more projects
Learn more about planning, workflows and image delivery in this area, complemented by two further project examples.
International Conference · Team Production
FTTH Conference 2026 London
Three conference days with parallel stages and exhibition areas: three photographers continuously delivered current images for international communications.
Corporate Event · Two Photographers
IHK Berlin Summer Party 2026
Summer party with around 2,000 guests, prominent political attendees and time-critical speech images – delivered in full that same evening.
Enquire about a trade fair project
Planning a multi-day trade fair presence with a parallel programme?
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